CUHK Economics Project Exhibition 2024

Q1: (MC) In 2012, Facebook acquired Instagram, a popular photo-sharing platform, to expand the user base and enhance market power, which also eliminated a potential competitor. Which type of integration does this example represent?

1. Vertical integration
2. Horizontal integration
3. Conglomerate integration
4. Market penetration

Q2: (MC) Which type of business cannot take advantages of economies of scale?

1. An art gallery that exhibits and sells works by numerous independent artists.
2. A paper company that prints photocopy paper, printer paper, and similar paper products.
3. McDonald's acquired KFC.
4. Cafe de Coral gets a discount by ordering pork in large quantities from pork suppliers to make their dishes.